Whilst searching through the internet we at ConnaughtCT have become more and more amazed, at the increasing difficulty in negotiating what should be straight forward and easy websites.
A website is a primary Marketing Tool - so treat it as such. Your message needs to be direct and easy for your client to understand. How many times have you visited a website, read a page or two and still been unclear about the purpose of the site. Let your home page carry the message “This site is about…..”.
Emphasize what your site offers that's of value to users and how your services differ from those of key competitors.
Content needs to be direct and easily understood, not incredibly bad at explicitly stating what is being offered to the user, as is the case with so many websites. Don’t hide your offerings in generic marketese that makes very little impression on prospective customers.
Websites which are difficult to navigate or are too busy, with too many areas which look like advertising, have been proven to drive customers from their site.
Many issues you will be able to identify yourself – Bad or complicated, over-crowded layout or simply put - "Bad Design" - is probably one of the first things which comes to mind. If the Home Page of your site is a minefield, it is easier to walk away and around it rather than try and negotiate it. Ring any bells??
Use graphics to show real content, not just to decorate your homepage.
Colour, design and graphics – all of these need to be appealing and capable of drawing your potential customers to your site. For example, use photos of people who have an obvious connection to the content as opposed to using models or generic stock photos. People are naturally drawn to pictures; gratuitous graphics can distract users from critical content.
All of these points above highlight a need to plan your site and pay attention to it. Don’t allow it to be the “Job at the bottom of the pile that you’ll spend a bit of time on now and then”. If you do, your site will not maximise it’s potential. It is no coincidence that the people who make money from their websites are the ones that have spent time on planning the content and developing this all important major Marketing tool.
At ConnaughtCT we aim to help you, our clients, by delivering a straightforward, modern website which "Does What It Say's On The Tin". We recognise the potential of this hugely important Marketing Tool and we want to help you maximise that potential. We offer a service that will not only structure your site but also push its potential by reaching the client base you want to touch.
We will offer advice and we will steer you away from common mistakes whilst taking into account your requirements. ConnaughtCT will endeavour to deliver a site which is 
simple, clean and tidy and not full of gimmicks but still up to date with technology. A website you will be proud to have represent your business.